26分钟前
做邮件营销，如果没有扎实的英语水平，也没有什么经验，那就需要套用一些模板，我们来看看有哪些邮件营销方案吧~
邮件营销模板一：销售介绍
1.如果你想做销售介绍
如果收件人以前不知道你，给他们一个和你交谈的理由。提及他们的目标，并表示你做好了充分的准备，如果这样做很多买家就会做出回应。
Areyoudoublingdownon[goal]?
Hi[prospectname],
Icheckedoutyourwebsite,anditlookslikeyoumightbetryingto[accomplishXspecificgoal].Withoutmakinganyassumptionsaboutyourbusinessgoals,Ibelieve[Y]mightplayapivotalroleinyoursuccess.
Ifyou’reunfamiliarwith[company],oursolutionhelpsbusinessesin[prospectcompany’s]spacewiththreemaingoals:
[Goal#1]
[Goal#2]
[Goal#3]
Areyoufreeinthenextfewdaysforacalltodiscuss[prospectcompany’s]strategyfor[businessarea]?
Best,
[Yourname]
邮件营销模板二：潜在客户挖掘
如果他们已经访问过你的网站
根据潜在客户的浏览行为，你可以知道他们是感兴趣的，而且很可能会认真评估你得解决方案。将自己定位为可信赖的顾问，帮助他们做出决策并回答他们提出的相关问题。
Resourcefor[businessarea]questions
Hi[prospectname],
I’msendingthisnotetointroducemyselfasyourresourcehereat[company].Iworkwithsmallbusinessesin[prospectcompany’s]space,andnoticedthatyourcolleagueshadstoppedbyourwebsiteinthepast.
Thisinspiredmetospendafewminutesonyoursitetogainabetterunderstandingofhowyouare[handlingstrategyforbusinesarea].Indoingso,Inoticedafewareasofopportunityandfeltcompelledtoreachouttoyoudirectly.
[Company]isworkingwithsimilarcompaniesinyourindustry,suchasX,helpingthem[accomplishY],whileprovidingthemwiththetoolsto[manageZ].
Whendoyouhave15minutestoconnecttoday?
Pleasealsofeelfreetobooktimedirectlyontomycalendarhere:[Meetingslink].
Thanks,
[Yourname]
邮件营销模板三：标准获客模板
如果你对他们来说是陌生人
26seconds(orless)
Hi[prospectname]
I’llkeepthisshortandsweettomakethe26secondsittakestoreadthisworthyourtime(yes,Itimedit.)
Asa[jobtitle]at[company],Igettospeakwithpeoplelikeyouabout[achievingX].[Prospectcompany]isonmyradarbecausewe’vehelpedalotofcompaniesin[Xspace]with[businessarea].
Couldweschedulea15to20-minutecalltodiscussyourstrategyforY—whatexcitesyou,whichchallengesyousee,andhowyouenvisionyourplanchangingdowntheroad?Evenifyoudecidenottocontinuetheconversationafterourcall,you’llleavewithsomeadvicefor[businessarea]thatwillmakeanimmediateimpact.
Best,
[Yourname]
邮件营销模板四：强调产品信息
如果你刚和他们通过电话
通过快速邮件来强化你之前的语音信息
[prospectname]—justgaveyouaring
[Name],
Sawthatyouwerecheckingout[product],andwantedtogiveyouaquickshoutaftercheckingoutthe[prospectcompany]site.ThelastthingIwanttodoiswasteyourtimeormine,butIthoughtitwouldbehelpfultoquicklyspeakandlearnabitmoreaboutwhatyouhopetogetfrom[product,andsharesomebestpractices.
Mostofoursuccessfuluserswillhaveaquicksetuplikethistogetthingsstartedintherightdirection.
Isthereagoodtimeforyoutodayorthenextfewdays?Youcanbooksometimedirectlyonmycalendarhere:[Meetingslink].
Best,
[Yourname]
P.S.Thoughtyoumightlikethisaswellwhilegettingstarted:
[Helpfullink#1]
[Helpfullink#2]
邮件营销模板五：关于趁热打铁
如果有触发事件
趁热打铁。当你清楚注意到所在领域所发生的事件，触发事件给了你一个令人关注的理由来提升你的可信任度，并提升紧迫性。
[CongratsonX,connectiontoY]
Hi[prospectname],
Your[LinkedIndescription,company’srecognitionintheInc.500,connectionwithXYZcolleague]inspiredmetoreachout.OtherstaffingfirmslikeA,B,andCleverage[product]to[accomplishXandY].
Withinsixmonthsofworkingwith[company],client[sawXresults].I’dbehappytoshareafewideasabouthow[prospectcompany]couldaccomplishthesame.
Ifyou’reopentoit,whenwouldbeaconvenienttimetochat?Say,[XYZtime]?
[Yourname]
邮件营销模板六:产品演示模板
当他们要求演示
此类邮件可以帮助你和潜在客户建立联系并确立以后发展的正确期望。如果在实质性产品讨论之前，他们还没有做好他们公司和目标的讨论准备，他们可能就会变得不耐烦。
Showingyouaround[product]
Hi[prospectname],
Inoticedyourequestedademoof[product].Iworkwithcompaniesinyourarea,andmygoalistobehelpfulduringyourevaluationprocess.
Ourdemosaretwoparts.Thefirstisaconversationfocusedaroundhelpingmetounderstandwhatyou’rehoping[company]canhelpwith,aswellasyourstrategyandgoalsingeneral,sothenIcancustomizeyourdemoaccordingly.
Togetstarted,youcanbooktimeonmycalendarhere:[Meetingslink].
Lookingforwardtoconnecting,
[Yourname]
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